Elva Ramirez was discussing the latest news in England, the wedding between Prince William and Kate Middleton, but more specifically who would design Kate's dress. There were comparisons drawn from the clip explaining that if she were an American princess she would most likely go towards Vera Wang or Oscarde la Renta, two of the top designers for wedding dresses. It was mentioned that designers must be duking it out for who is going to be designing Kate's wedding dress. Some in the past such as Carolyn Bisset Kennedy have chosen non famous designers such as their close friends, which allows them to make a name for themselves. Carolyn was a main reason for Narciso Rodriguez's success.
Who will be designing Kate's wedding dress? Who knows, but i found it interesting because i didn't think about it, but retail, apparel in this case plays such a huge role in so many important events. For example; President Obama's inauguration. There were huge deals about what Michelle Obama was wearing and it continues to come out in magazines and the media. This event is going to be huge for which ever designer get the chance to design Kate's dress.
Information retrieved from:
http://online.wsj.com/video/who-will-design-kate-middleton-wedding-dress/5EACC631-89AE-4C1E-9050-855361351F6A.html?mod=WSJ_Article_Videocarousel_2
-jacky meltzer
This is definitely a form of celebrity endorsement for clothing designers. Consumers always know which designer is "hot" at any given moment when they see which celebrity is wearing which designer's clothing.
ReplyDeleteJust like other products that use celebrity endorsements, fashion can also benefit from this kind of marketing strategy.