Wednesday, November 10, 2010

Informational Interview

I interviewed Ben Leigh, who works as a manager of collegiate and grassroots marketing in the brand marketing division at Under Armour in Baltimore.

Leigh is responsible for creating and maintaining relationships with universities and their athletic programs to secure space on the schools' athletic websites and at the schools' athletic events to advertise and market Under Armour products and to ensure that the marketing campaigns displayed at the schools are up to date.

Leigh stated that the company has been hiring more people across all departments because the company has seen growth in recent years. Under Armour offers entry level jobs at the associate level in all departments. While working at the associate level, employees are exposed to many different projects that expose the employees' skills and ambition.

Leigh expressed that he looks for the ability to multitask and adapt to changing situations in job applicants.

Leigh attended the University of Massachusetts Amherst and studied sports management. He wanted to pursue a career in professional baseball, so he participated in summer internships in the minor leagues. He also worked in the sales and marketing sector of children's baseball camps. He found his way to Under Armour and has been working there for three and a half years.

1 comment:

  1. This sounds very interesting! What really interested me about my interview at first was what the employer looked for in job applicants. "ability to multitask and adapt to changing situations in job applicants." is something that seems to be coming up a lot lately. Especially the part about adapting to change because without change your no longer beneficial to a company. As the world around us changes with technology, economy, etc. we must change with it so that we don't fall behind.

    -Jacky

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