Vendors On The Green

         Starting on October 15^th, vendor food trucks will replace the famous Central park restaurant, Tavern on the Green.  They will serve a variety of foods, including homemade soups, dumplings, filet mignon, and tacos. Four food vendors will be replacing the area where the Tavern’s Crystal room once stood.

        This new, emerging strategy of selling food is so unique, which I believe will make it easier for them to be successful in this business. In central park, the only food vendors I am used to seeing are those selling water bottles and hotdogs. Now, with this new business, people will be able to buy exotic foods such as dumplings and soups. Because this food vendor is so different, it will attract a variety of people, for many love “change”. There aren’t many people I know that enjoy eating the same type of food every single day. People love spicing things up; many will be drawn to this for it is something new! Also, the food being sold at these vendors is a bit more “high-class”. Thus, maybe the majority of these consumers will be people with a higher status. With higher-class consumers, they can buy more and bring along their friends. This, in turn , will be great for their business because now they are attracting customers that can afford a lot of their food on a daily basis. Because they are the only food vendors providing this type of food, they don’t have as much competition. As I stated earlier, the only vendors in Central Park sell hotdogs and beverages. I believe with the location and with offerings of unique food, they will make a much bigger profit than those selling the usual hotdog. Central park attracts  a myriad of international tourists and now, those tourists might just be able to eat food from their hometown. This new business not only will attract all kinds of individuals, but will also add an international flavor to Central Park.

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http://eatocracy.cnn.com/2010/09/17/food-trucks-on-the-green/?iref=allsearch

Posted by Tania Dabdoub