Microsoft Inc. has released a newer version of its Internet Explorer 9, in hopes to attract a lot more customers, and win back “ground” in this competitive market. This new browser, known as IE9, makes web -browsing feel more like working in an offline application. E9 also functions as a new popular operating system, similar to the one in Windows 7. This new feature enables its users to put favorite websites on the Windows Taskbar for one-click access. Another characteristic that the E9 has facilitates one’s daily tasks, which includes writing an email, without having to first launch the browser.
There exists a lot of competition in this “browser market”. Because Microsoft was known to be the “dominant” company at one point, the newcomers such as Mozilla Corp.'s Firefox and Google Inc.'s (GOOG) Chrome have made it difficult for them to succeed. Unfortonutely, IE's share of the global browser market dropped to 60.4%, down from 74.2% in September 2008. Thus, they hope to get its spot back with the help of the Redmond, Wash., which has gotten some companies together (Amazon, Ebay, and Red Bull) to help support the E9.
Although it will be difficult regaining their ground, I believe it will be possible over the next few years. Due to this new browser, I think people will be drawn to the new features on the E9 for it provides efficiency and speed to an individual’s computer. These days, everyone is in need of instant gratification; everyone wants things done right away. Microsoft has done a great job in coming up with something that fulfills this idea. It was also very wise of them to promote this new browser with Ebay and Amazon because their popularity will be a huge help. Many people go on both websites, and they might be interested in Microsoft’s new creation. They need great advertising, and this is one great way to show off their new product. The more they advertise, the more likely they will draw customers to invest in the E9.
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http://online.wsj.com/article/BT-CO-20100915-711679.html?mod=WSJ_Retailing_middleHeadlines
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