Many retailers such as Best Buy have realized that the main sales have been in hand held gadgets and personal devices that can be carried with them. "People are willing to disproportionately spend for these devices because they are becoming so important to their lives," -Best Buy Chief Executive Brian Dunn. Best Buy is now going to sell the iPad and Kindle to continue with their change in products. Sales and revenue have been up 5% since last fiscal year. Staples has also seen this changed and are trying to make some changes while keeping the original reason for Staples by also beginning to sell the Kindle.
I have realized a trend that these stores have caught on to as well, that in order for a retailer to survive in our society, it is necessary for the industry to change and adapt, which is exactly what Best Buy and Staples is doing. I see it every day and I agree that our society has grown attached to mobile devices such as iPods, iPads, cell phones, etc.
http://online.wsj.com/article/SB10001424052748703376504575491533125103528.html?KEYWORDS=retail
-Jacky Meltzer
-Jacky Meltzer
I completely agree with you on this idea of adapting. In today's society, if you do not have a phone, one can say that it is extremely difficult for a person to function. Just as you had stated, people are willing to pay anything for these hand-held devices. I believe that these companies have done very well at adding this new edition to their stores. Staples and Best Buy have attracted a lot more customers due to this strategy. However, they have to do this moderately, don't you think? Companies such as Staples cannot remove their main "offerings" (school supplies) because they will lose customers in need for those items. Wouldn't you agree with me that their keys to success would be composed of the right amount of maintenance with an addition of these new items?
ReplyDelete-Tania Dabdoub