With the changing times and changing technology, I see Barnes & Noble's Nook Kids idea to be a way to keep up with these times and stay ahead of competitors. I think some parents will go for the idea, as the enhanced picture books and interactive features will be appealing to their young children and entice them to read and learn. It also, however, could just be putting a video game in the hands of a child; children may skip over the reading aspect and just play around with the interactive features. In addition, the price of these Nook Kids readers must be reasonable because things put into the hands of a young child do suffer a bit of damage. Parents would not want to spend large amounts of money on something that will be broken in a matter of minutes.
It will be interesting to see how many of these Nook Kids readers Barnes & Noble actually sell. It will be an indication of whether technology has now reached an even younger generation or children classics should remain classics in printed form.
http://online.wsj.com/article/SB10001424052702304354104575568741495194492.html?mod=WSJ_Retailing_leftHeadlines
I agree with you when you stated that kids will view this like a video-game and just skip over the reading aspect. Although this new online book might have interactive features, kids always just love to play around and so they wouldn't take this seriously. I am curious to see how well these Nook Kids readers will sell, but am leaning more towards the fact that not many would want to spend money just to see their kids mess around with this new toy. Not only will they be waisting their money, but the kids wouldn't get anything out of the books anyways. It will just lead them to obsess over more "video-like games".
ReplyDelete-Tania Dabdoub
Aside from having the kids love this because its still fun, the parents, who buy the products will love it as well. This is sort of not competition for the Kindle because of the age (demographics) that it is targeting.
ReplyDelete-Jacky