Attack of the Tall Dolls

In past generations girls used to play with dolls until the beginning of their teenage years, but research has shown that now girls stop playing with dolls at the age of 7. Disney like Toys 'R' Us are starting to sell taller dolls in order to appeal to the older kids (11 years old) Disney has just come out with Princess Tiana, Ariel, and Cinderella as bigger dolls. It has been researched that the bigger a doll, the more a little girl can relate to it. Dolls are also now coming with more modern clothes and with accesrories such as books in an attempt to reach out to older girls.

I think they are adapting in a very smart way. Research marketing is incredibly important when it comes to this. I have first hand experience watching 7 year old prefer and iphone or ipod than a doll. I think it is going to get very tough for dolls even after this, many challenges arise as the newer generations will all be technology based. Unless these toys become robots within a doll look, I don't see how dolls will continue to exist within the next few generations.

-Jacky Meltzer
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